Our Commitment
Sustainability Approach
Building a global ecosystem where luxury and sustainability thrive together, creating lasting positive impact for people and planet.
Our Core Principles
The foundation of everything we do
Transparency First
We believe in radical transparency. Every metric, every claim, every certification is verified and accessible.
Community-Driven
Sustainability is a collective effort. We connect hotels, brands, and travelers in a shared mission.
Measurable Impact
What gets measured gets managed. We provide clear metrics and actionable insights for continuous improvement.
Celebration & Recognition
Positive change deserves recognition. We celebrate every step forward in the sustainability journey.
Four Pillars of Impact
Our comprehensive approach to sustainable luxury
Environmental Stewardship
Reducing carbon footprint, conserving resources, and protecting biodiversity.
- Carbon tracking and reduction programs
- Renewable energy adoption
- Water conservation systems
- Waste reduction and circular economy
- Biodiversity protection initiatives
Social Responsibility
Supporting communities, ensuring fair practices, and promoting inclusivity.
- Fair labor practices and living wages
- Local community engagement
- Cultural heritage preservation
- Diversity and inclusion programs
- Education and skill development
Economic Viability
Creating sustainable business models that benefit all stakeholders.
- Long-term value creation
- Local sourcing and procurement
- Sustainable supply chains
- Innovation and technology adoption
- Transparent financial practices
Guest Experience
Engaging travelers in meaningful ways without compromising luxury.
- Educational sustainability programs
- Impact tracking and certificates
- Sustainable luxury experiences
- Guest feedback integration
- Reward and recognition systems
Our 2025-2026 Commitments
Ambitious goals driving our mission forward
- Achieve carbon neutrality in our operations by 2025
- Help 1,000+ properties measure and reduce their impact by 2026
- Engage 100,000+ conscious travelers in impact tracking
- Verify 500+ sustainable brands and products
- Support local communities through our partner network
- Advance industry standards through research and advocacy
Together, we're building a more sustainable future for luxury travel
Aligned with UN Sustainable Development Goals
Contributing to global sustainability targets
Affordable and Clean Energy
Decent Work and Economic Growth
Sustainable Cities and Communities
Responsible Consumption and Production
Climate Action
Life Below Water
Life on Land
Partnerships for the Goals
Join Our Mission
Be part of the global movement transforming luxury through sustainability.